8 Easy Ways To Use A Blog To Improve SEO Results


Apparently every business has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight easy ways to improve your website’s organic visibility, traffic, and results.

1. Create a compelling name for your blog

It annoys me when I go to a business site and the blog name is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. The name of your blog is also an optimization opportunity. Ask yourself these questions:

  • What is the general theme of the blog?
  • What would be a compelling description in my industry?
  • Can I incorporate important SEO keywords in the blog title or name?
  • Concretely, who am I trying to reach?

Finding a descriptive name and optimizing around a theme can lead to incremental organic traffic. For example, office supply retailer Staples has its “Staples Business Advantage Blog,” which covers topics ranging from office productivity to workplace safety. And Berghoff Brewery has its “Berghoff Beer Blog,” which covers topics ranging from beer festivals and wine pairings to seasonal beer reviews.

Remember, if you’re having trouble creating a name for your blog that includes the keywords you are trying to target, at least try including those keywords in the blog page title. For example, check out the title of the RENTCafe blog page:

2. Reach a specific audience with each post

I recommend that each blog post be written for a specific segment of your target audience. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions.

For example, if you are selling marketing services, you can include an article in your blog about a hot topic in the industry (for example, ABM marketing) that targets a particular audience that you are trying to capture (for example, marketers. B2B).

3. Set up an efficient URL structure

An effective URL naming convention is good for marketers and website visitors for several reasons:

It facilitates the communication of results

I have noticed that some companies do not include “/ blog /” in their URL syntax when they keep the blog on the main domain of their website. This can make it a bit more difficult to keep track of the blog’s overall progress in crawls. I recommend that you include / blog / in your URL structure to improve the ease of reporting blog results.

You can guarantee friendly URLs

When it comes to crafting the URLs for each post, many marketers include every word of the post title in the URL. This can lead to long and hard to read URLs. Tip: try to make your blog URL descriptive but also short and to the point. Remember to remove conjunctions such as “and”, “but” and “or” in your URLs. For example:

Longer, unfriendly URL:


Shorter and better URL:


4. Continuously optimize blog content

Recycling is not only good for the environment; it’s also good for SEO!

SEO improvements don’t always require new website content. Look for additional opportunities to optimize existing blog posts. Review current content and identify additional SEO opportunities on the page. Here are some possible optimization techniques for existing blog content:

  • Add internal links to other relevant pages of the website.
  • Add optimized images (or optimize existing images).
  • Link an article to another related article.
  • Examine the title tags and meta descriptions to make sure the target keywords are included.

Leveraging existing blog content can save valuable time and resources.

5. Find and fill in content gaps

Blogging can be a quick and easy way to create content specifically designed to fill the SEO gap.

Are there any high priority SEO phrases that you are struggling to rank for? Is your website missing content related to these words? If so, these topics are great candidates for new blog posts.

6. Add optimized images and videos

Images help create a positive experience and can increase visitor engagement. They also provide incremental SEO value. Remember to include images in your blog post and optimize them with descriptive alt tags (including priority keyword phrases, if applicable).

Light, camera, action! Blog posts also provide a great welcome for video content. Take a look at your YouTube page. Do you already have video content that could improve a blog post? Videos keep users engaged and allow marketers to provide additional educational opportunities.

7. Mark it

Let’s not forget about structured data markup. Structured data markup can be added to your HTML code to provide information about a page, categorize page content, and in some cases improve the way your page is represented in SERPs.

I recommend that you include schema markup in your post to ensure that this content is fully optimized. Here is an example of using JSON-LD structured data to tag a blog post:

8. Capitalize on sharing on social networks

There are many benefits to sharing blog posts on social media:

  1. It keeps your social media sites up to date and relevant.
  2. It helps keep your audience engaged.
  3. Since social signals are included in the ranking algorithm, it improves SEO results.
  4. Social links help increase referral traffic.

I recommend that you always share the blog post on social media. Try to share a few sentences describing a brief summary of the message or an excerpt from the message. Remember to include the keywords you are targeting in the social media post as these social signals can help with ranking.


Make sure that you fully realize the potential benefits of SEO for your blog. Create a compelling blog name; create content optimized for specific audiences; optimize the URLs of your blog; add images and videos; implement the scheme; and share blog content through social channels.

Remember, blogging is one of the fastest and easiest ways to implement or improve website content and improve SEO results.

The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.

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About the Author

Joe Goers is a digital marketer at Smart search marketing with a direct focus on local and national SEO. He has worked with several major automotive brands including GM Certified Service, ACDelco, OnStar, GM Fleet, GM.com and Chevrolet Performance. In September 2015, one of Joe’s major accounts, Chevrolet Performance, won the Landy Award for Best Overall (Business) SEO Initiative. Joe graduated from Michigan State University with a bachelor’s degree in packaging and an MBA in marketing from Walsh College. He and his wife live in a suburb of Detroit, MI with their son Hudson and two dogs Bean and Chanel. He is passionate about all aspects of digital marketing, watches Michigan State football and basketball games, supports Detroit sports teams, plays fantasy football and helps dog rescue efforts during his time. free.


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