Taylor Swift speaks after her former label, Big Machine Records, was sold to talent manager Scooter Braun for $ 300 million. Swift split from the label in November 2018, but Big Machine Records still has the music catalog of their first six albums. In a Tumblr blog post on June 30, Swift called the sale to Braun a “worst case scenario” and said she had suffered “endless manipulative bullying” from him “for years.”
“For years I have been asking, pleading for a chance to own my work,” Swift wrote on her blog, after allegedly finding out about the transfer of ownership of the label when the news broke. “Instead, I had the opportunity to re-enroll with Big Machine Records and ‘win’ one album at a time, one for each new album I produced. I left because I knew I was doing it. ‘once I have signed this contract, [Big Machine Records founder] Scott Borchetta would sell the label, thus selling me and my future. I had to make the excruciating choice to leave my past behind. Music I wrote on my bedroom floor and videos I imagined and paid for with the money I earned playing in bars, then clubs, then arenas, then stadiums . ”
“I learned about the purchase of my masters from Scooter Braun when it was announced to the world,” she continued. “All I could think of was the relentless, manipulative bullying I suffered at his hands for years.”
Braun is the former manager of Kanye West and the current manager of Justin Bieber, Ariana Grande and Demi Lovato. In his blog, Swift included a screenshot of an Instagram photo Bieber posted in 2016 of himself FaceTiming with West and Braun. The caption reads: “Taylor Swift what’s up?” Swift cited this photo as evidence of intimidation after “Kim Kardashian orchestrated an illegally taped phone call clip.” She also criticized Braun’s involvement when West “organized a revenge porn clip,” which showed a recreation of her naked body.
“Now Scooter has robbed me of my life’s work, which I haven’t had the opportunity to buy. Essentially my musical legacy is about to rest in the hands of someone who tried to dismantle it, ”she said. “This is my worst case scenario.”
Shortly after Swift’s story went live, other musicians in the industry began to give their opinions. Halsey and Iggy Azalea stood up for Swift, while Bieber (who has a long-standing relationship with Braun) took the opportunity to apologize and criticize Swift. Braun’s wife came to his defense on Instagram, and Borchetta responded to Swift’s allegations with an article on the Big Machine Records website that included screenshots of the notice sent to shareholders (Swift’s father , Scott Swift, was one) about the deal before this one. has passed. Read on to see their responses.